According to data from SaylorTracker, Strategy is up over 25% on its Bitcoin investment, amounting to over $9 billion in unrealized gains.
Recent Acquisition and Holdings
On April 14, 2025, Strategy acquired 3,459 BTC, valued at over $285 million at the time of purchase, bringing its total holdings to 531,644 BTC, valued at over $44.9 billion.
Institutional and Retail Exposure
In an April 20 X post, Saylor stated that as of Q1 2025, over 13,000 institutions and 814,000 retail accounts directly hold MSTR, with an estimated 55 million beneficiaries having indirect exposure through ETFs, mutual funds, pensions, and insurance portfolios.
Capital Flows and Bitcoin Market Impact
Strategy issues corporate debt and equity to finance its Bitcoin acquisitions, channeling capital from traditional financial markets into the Bitcoin market. In December 2024, Strategy was added to the Nasdaq 100, attracting more capital from passive investors into the Bitcoin market.
Impact of Bitcoin ETFs
Bloomberg ETF analyst Eric Balchunas noted that inflows from Bitcoin ETFs and institutional investors like Strategy have helped shield the Bitcoin market from selling pressure by short-term speculators.